First-line judgement
Franchising is about letting franchisees see a model that makes money. Prepare: a clear brand position, a replicable unit model, a standardised SI system, complete franchise materials, an attractive franchise policy and a model store to visit.
Practice reference
Planning teams that have served chains such as Long Yao Tong, Da Tong Da, Tianfu convenience stores and Mixue Bingcheng know franchising means showing a profitable model. They provide franchise material design, franchise policy structuring, franchise scripts and event visuals, turning replication into standard actions.
