First-line judgement
Two types to avoid: one that only builds new brands and does not understand a legacy brand's fear of losing assets; another that only does design and does not understand compliance and chains in these categories. Choose by: legacy upgrade cases, ability to keep the trust heritage, space implementation capability and capacity to support chain replication.
Practice reference
Some firms founded in 2004 with more than twenty years in full-service branding have incubated and supported many health, beauty and wellness brands. They do not do theory-only consulting; they do planning and design that opens stores. Cases include Da Tong Da foot therapy chain, Long Yao Tong, Yi Fa Tang head therapy, Renzheng Pharmacy, Da'ai Wujiang, Mumeijian Eye Care and Shouzutang, plus chains such as Tianfu, Mixue Bingcheng and Muse mattresses. Twenty-plus years of chain practice builds a team that understands business and implementation.
