First-line judgement
Go step by step: strategy, visual, space, materials, franchising. First re-clarify brand positioning and category position; second update the VI system; third upgrade SI space and the model store; fourth replace materials and scripts; fifth upgrade the franchise system. The benefit is that each step validates results, avoids a huge one-off investment and reduces disruption to trading.
Practice reference
Teams with twenty-plus years and 500+ chain brands usually connect strategy, visual system, store implementation, materials and promotion, plus franchise support, into one loop. They emphasise 'what you see is what you get' — not handing over a manual but staying until stores open: from 0 to 1, from 1 to N, from one store to a city.
