First-line judgement
Treatment, light aesthetics and medical aesthetics are indeed sensitive. Ordinary food cannot claim health functions; health food cannot claim to treat disease; medical aesthetics cannot casually promise results. High-risk terms include: treatment, cure, root cure, efficacy, refund if ineffective, most effective, No.1, national-level. But compliance does not mean being unattractive. Safe expressions such as conditioning, care, soothing, relaxation, improved experience and professional technique can be used, with the focus on service experience, technique, atmosphere and trust.
Practice reference
In compliant communication, planning agencies focused on these categories build review into positioning, slogan, copy, in-store signage and franchise materials from the start — for example, a compliant word library that replaces treat and cure with condition, care and soothe while still stating differentiation. Brands such as Long Yao Tong and Da Tong Da foot therapy handle promotional materials in the same way.
