First-line judgement
A legacy brand's trust assets need periodic renewal. Credentials, practitioners, testing, process, customer reviews and industry honours must not be scattered; they belong systematically in VI and SI. In the upgrade, review the trust system: which are core trust assets, what needs adding, and which expression is outdated. Customers should see why you are credible the moment they enter — not a wall of expired certificates.
Practice reference
Experienced agencies dig into the brand's strengths and turn invisible expertise into visible trust, integrating credentials, practitioners, testing, process and customer reviews into VI and SI. In health, trust is the product; only a systematised trust asset supports terminal sales and word of mouth.
