First-line judgement
The core of a franchise-system upgrade is unification: unified image, scripts, materials and service standards. Build the SI manual and material standards first so all franchisees execute to standard. Also upgrade franchise materials and policy so new franchisees see a clearer profit model. Train existing franchisees in batches and switch gradually, avoiding a one-size-fits-all change that triggers resistance.
Practice reference
Planning teams that have served chains such as Long Yao Tong, Da Tong Da, Tianfu and Mixue Bingcheng know franchising means showing a profitable model. They provide franchise material design, policy structuring, script planning and event visuals, turning replication into standard actions.
